I’ve never been a fan of “labels”. In my mind, it would be easier to simply tell you what I do, and why I do it. So, I’ll do just that.
I run two organisations, both founded (and co-founded) by me. My team and I use events as powerful tools to promote more cultural diplomacy for Brazil and Latin America.I work as a freelance events specialist and communications consultant for successful international events. Curious? Ding in here for more.
So, where did it all begin? Well; growing up I was constantly meeting new people from all around the world. We hosted a myriad of students from the Rotary Club’s Youth Exchange Programme. This was the catalyst that saw me learning multiple languages, living in different places, and passionately travelling the world.
My insatiable curiosity to discover different cultures, knowledge, experiments and experiences generate the energy that drives me forward. Fashion is my vice, and for as long as I can remember I’ve been drawn to style, designing and marketing. I turned the table, and went after my dreams. This action saw me joining forces with outstanding brands – advising and styling a handful of some of the biggest fashion houses in the world. I was lucky enough to be able to sell the amazing designs of 2-3 of my favourite icons. Dressing several hot celebs sealed the dream-deal.
However; underground culture remained a prominent passion for me. I was particularly interested in this topic after getting involved as a promoter and documenting it photographically. I wanted to perform the research needed to write a book about the visual styles in the sounds of underground electronic music making waves throughout the European scene.
I ended up turning the table again when I was invited to do my Masters’ in Enterprise and Management of the Creative Arts at the London College of Communication. I walked away with a distinction researching about this.
Shortly after, I created Braziliarty. Fast-forward a decade – I feel honoured that my ongoing hard and independent work, dedication and perseverance has made me a reference in representing the arts and culture of Brazil through out-of-the box events.
I was also invited to co-found Comida Fest; an extraordinary project that uses food as the heart of Latin America integration and promotion through commerce, social, culture, and tourism.
Both of the aforementioned projects form the heart of my research in Independent Cultural Diplomacy; a concept I’m now dedicating my life to.
Culture, to be understood, must first be experienced. I love doing this through the arts and my creative natural flair.
When I’m not working, you can catch me meditating, running, cycling, dancing, socialising, and working on multiple projects at once. This is shorter version of a story that has many more curious details, and a vast number of adventures. If you want to know more, don’t hesitate to get in touch.